Isn’t a malt beverage just a beer, like a very high alcohol beer that people drink out of 40-ounce bottles? Just like the Lime-A-Rita, the Raz-Ber-Rita is also a flavored malt beverage but with raspberry flavor added. As demand grew, the long-time beer purveyors reached back into their bag of ideas and another year later, in 2014, put out both the Mang-o-Rita and the Raz-Ber-Rita. It was such a hit that just one year later, in 2013, Anheuser-Busch InBev released the Straw-Ber-Rita. The Bud Light Lime-A-Rita was an instant hit. It’s a delicious lime margarita flavored malt beverage. So, what exactly is a Lime-A-Rita, you might ask? It’s not quite a margarita, and it’s not quite a beer. They capitalized on the world’s love of both beer and the Margarita –the world’s most popular cocktail. They decided not to sit on their hands and to do something about it and that’s exactly why they came up with the Bud Light Lime-A-Rita in 2012. Anheuser-Busch InBev was keenly aware of the increased competition in the world of alcohol. The same thing is happening with liquor, wine, and seltzer. Even a few years back, you could get away with ordering a beer in a bar without being asked a million questions to determine what beer you wanted. The alcoholic beverage industry is crowded. A Brief History of Bud Light Raz-Ber-Rita Bud Light Raz-Ber-Rita was created by Anheuser-Busch InBev and we’re all still smiling. Unfortunately, there is no way to prove that the above scene took place exactly as described, but the result is not in question. They proceed to the boardroom to make history. They both get up, take a sip, and a slightly puckered smile appears on both of their faces. ![]() Once the dust settles, there is a bottle with a red-tinted liquid in it that they can’t keep their eyes off of. At the same time, another executive, who has been on an all-fruit diet for their upcoming wedding, slowly walks out of their office holding a giant bowl of ripe raspberries.Įxecutive one slams into executive two, and everything goes flying. They quickly grab their bottle of Bud Light Lime-A-Rita and race into the hallway. You can imagine one stressed research and development executive checking their watch and noticing that the next meeting where they need to propose a new product starts in one minute. ![]() Looking for updated Rasberita prices? Oh to be a fly on the wall in the Anheuser-Busch InBev offices on the day the Bud Light Raz-Ber-Rita was invented!
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